For Canadians with wavy, curly, or coily hair, where they live can make or break their hair health. Curl Warehouse, a Calgary-based retailer specializing in textured hair products, has launched Canada’s first official Curly Hair Index and Interactive Map to help consumers navigate regional hair care challenges. The index evaluates major Canadian cities based on factors that affect curl health: humidity, precipitation, water hardness, and the density of certified curl-specialist salons within a 10-mile radius. According to the study, Regina ranks first due to its dry climate and high density of curl specialists, while Toronto ranks last because of high humidity and a lack of DevaCurl specialist storefronts.
The interactive map allows users to search for certified curl-specialist salons in their area, including those certified by DevaCurl, Rezo, Cut it Kinky, and Ouidad. The tool aims to bridge the gap between at-home care and professional salon expertise. “Extreme dryness, intense humidity, and hard water are the silent saboteurs of healthy curls, yet environmental factors are often completely overlooked when it comes to hair care,” said Samantha Cross, curly hair expert and founder of Curl Warehouse. “Where you live drastically affects how your hair behaves. We created this index and interactive map to give Canadians the ultimate tool.”
Curl Warehouse was founded in 2019 and has served more than 85,000 customers across North America. The company provides online access to textured hair products and education. More information is available at https://curlwarehouse.com/pages/curl-friendly-canadian-cities.
Hair care for textured hair is a growing industry in Canada, with an increasing number of consumers seeking products and services tailored to their specific curl patterns. According to a 2024 report by Grand View Research, the global curly hair products market is expected to reach $1.2 billion by 2030, driven by rising awareness of hair health and the natural hair movement. Canada, with its diverse population, has seen a surge in demand for curl-specific education and salon services.
The Curly Hair Index ranks 20 Canadian cities based on environmental and professional factors. Regina’s top ranking is attributed to its low average humidity (around 40%) and soft water, which reduces frizz and mineral buildup. In contrast, Toronto’s high humidity (often above 70% in summer) and hard water contribute to frizz and dryness. The index also highlights cities like Calgary and Edmonton, which benefit from dry climates but have fewer curl specialists per capita.
The interactive map is built using data from curl certification programs and user submissions. It includes filters for certification type and distance, making it easy for users to find nearby experts. Curl Warehouse plans to update the map quarterly to reflect new salons and changes in environmental data.
Samantha Cross, who has over a decade of experience in the curly hair industry, emphasizes the importance of professional guidance. “Many people with curly hair struggle with product selection and styling techniques. Our map connects them with certified specialists who understand the unique needs of textured hair.”
Curl Warehouse’s online platform offers a curated selection of products from brands like DevaCurl, Ouidad, and SheaMoisture, along with educational resources such as video tutorials and a blog. The company has grown rapidly since its founding, expanding its customer base through social media and partnerships with influencers.
With the launch of the Curly Hair Index and Interactive Map, Curl Warehouse aims to empower Canadians to make informed decisions about their hair care, regardless of where they live.
Media Contact
Contact person: Caoimhe McGonagle, Digital PR Strategist
Company: Curl Warehouse
Website: https://curlwarehouse.com/pages/curl-friendly-canadian-cities?srsltid=AfmBOoqhcfPG-Z7Kxq5K8ZUxTQWr9m1GRcUyleR2cyLACuQmDIWZpKO9