Los Angeles, California, Jan. 09, 2026 — Kind Laundry, a laundry-care company focused on compact laundry products, has announced the launch of its Scent Boosters, a plant-based product designed to add fragrance to clothing during the washing and drying process.
The Scent Boosters are available in several fragrance options developed with fine-fragrance inspiration. According to Kind Laundry, the product uses microcapsule technology to retain fragrance on fabrics during the laundry process and release it gradually through movement after washing. The company says the format is intended to provide fragrance that remains noticeable on garments after the wash cycle.
The product is designed to be used with Kind Laundry’s laundry detergent sheets. Consumers can add the Scent Boosters to their laundry routine separately from detergent, allowing fragrance to be incorporated without changing the detergent portion of the washing process.
Kind Laundry states that the Scent Boosters use a plant-based formula and are packaged in a compact format intended for convenient storage. The product is designed for consumers who want to add fragrance to freshly washed clothing while maintaining a simplified laundry routine.
The launch expands Kind Laundry’s existing product range, which includes laundry detergent sheets and wool dryer balls. The company has positioned the new product as an additional option for consumers interested in fragrance as part of garment care.
“At Kind Laundry, we wanted to give consumers another way to personalize their laundry routine while maintaining the product approach behind our existing collection,” said Angie Tran, Founder of Kind Laundry. “The Scent Boosters were developed to add fragrance to fabrics and provide a simple option for consumers who want scented laundry.”
The Scent Boosters launched on January 9, 2026, and are available through Kind Laundry’s online store. Pricing and available fragrance options may vary by product selection and package size.
About Kind Laundry
Kind Laundry is a laundry-care brand offering products in compact formats, including laundry detergent sheets, Scent Boosters, and wool dryer balls. The company develops laundry products focused on simplifying everyday garment-care routines and reducing reliance on conventional liquid laundry formats.